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AI TOOLS BUSINESS & CRM

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Claap

4.5 Rewardio Score

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Claap records sales conversations without putting a visible bot into the meeting, transcribes them in more than 99 languages, and turns the result into structured CRM updates, deal insights and follow-up drafts. Buy through Rewardio and earn 10% recurring cashback for up to 2 years, alongside Claap's joining discount, paid as real money to you.

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About Claap

Claap isn't just another meeting transcript.

Its value is what happens after the call.

It records meetings without requiring a visible bot, transcribes in more than 99 languages, writes structured notes into your CRM, updates custom fields, scores deals against MEDDIC, SPICED or BANT and drafts follow-up emails.

That means the rep finishes the call and has far less admin waiting for them.

Recording works across Zoom, Teams, Meet, VoIP, uploaded files and in-person conversations. CRM integrations include HubSpot, Salesforce, Attio and Pipedrive.

There are also coaching scorecards, call insights, search across past conversations and an MCP connector for feeding structured sales data into Claude, ChatGPT and lemlist.

The review profile is strong, with Claap rated around 4.6 on G2 across several hundred reviews.

The main thing to understand is pricing.

Pro starts around €24 per user, but the features most revenue teams are really buying for, such as automatic CRM completion, AI coaching and deal intelligence, are on Business. Business is quote-based.

Processing time on longer recordings also comes up regularly in user feedback.

Through Rewardio, you get 10% recurring cashback for up to two years, alongside Claap's joining discount.

Records sales conversations without requiring a visible bot in Zoom, Teams or Meet.

Transcription in 99-plus languages with searchable call records and speaker identification.

Automatic CRM updates into HubSpot, Salesforce, Attio and Pipedrive, including custom fields.

Deal scoring using frameworks such as MEDDIC, SPICED and BANT, plus AI coaching.

10% recurring cashback for up to 2 years through Rewardio, paid as real money.

MCP and API access for feeding structured conversation data into Claude, ChatGPT, lemlist and custom workflows.

Our Claap Review

Claap

Sales Conversation Intelligence · reviewed by Rewardio · Aug 2026

Score

4.5 / 5

Ease of use

4.8

Features

4.5

Value for money

4.0

Customer support

4.2

💰 Cashback with Rewardio

10%

What we like

Claap focuses on the administrative work after a sales call rather than treating transcription as the finished product.
CRM enrichment is genuinely useful, particularly for teams where reps are inconsistent about updating qualification fields and opportunity notes.
MCP and API access make the conversation data useful outside Claap itself, which is increasingly important as sales teams build AI workflows around their existing systems.

Where it falls short

Long recordings can take noticeably longer to process than you'd like, which is inconvenient when the follow-up needs to happen quickly.
The strongest sales features are on the quote-based Business plan, so the public Pro pricing doesn't tell you what a serious revenue deployment will cost.
Transcription and summaries still need human checking when audio quality is poor or the conversation contains important nuance.

Our Verdict

Claap is much more interesting as a sales operations tool than as an AI meeting recorder. The transcript is useful, but that's not where the real value sits. The value is in finishing a call and finding that the CRM has already been updated, qualification fields have been populated, the deal has been scored and the first draft of the follow-up is waiting. That solves a real problem for sales teams because CRM hygiene tends to deteriorate precisely when reps are busiest. The no-bot recording is a nice advantage, and exposing structured conversation data through MCP and the API gives Claap a more modern architecture than tools that expect everything to stay inside their own dashboard. The main question is price. If you want the sales intelligence features, expect to be looking at Business rather than Pro, and get the quote before comparing it properly with Gong, Modjo or cheaper AI notetakers. If Claap genuinely reduces rep admin and improves the quality of your CRM, it can justify that premium. Rewardio's 10% recurring cashback for up to two years, combined with Claap's joining discount, reduces the cost during the period when you're establishing whether it deserves a permanent place in the sales stack.

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Frequently Asked Questions

Answering the questions we actually get about Claap.

How does Claap cashback work, and is it better than a Claap promo code?

With Claap, you get both a discount and cashback. Starting through Rewardio gives you Claap's referral offer, which is 30% off the first two months on monthly billing or 10% off the first year when paying annually. Rewardio then pays 10% cashback on eligible subscription payments for up to two years. The cashback is calculated from the amount you actually pay after the Claap discount. So rather than looking for a temporary Claap promo code, you get an upfront saving and then recurring cashback afterwards.

How much does Claap cost in 2026?

Claap has a free Basic licence and paid Pro, Business and Enterprise options. Basic includes a limited amount of recording and transcription. Pro starts at around €24 per user per month and adds unlimited recordings, a larger monthly transcription allowance, AI credits, more advanced summaries and integrations. Business is quote-based. That's the tier to pay attention to if you're buying Claap for sales intelligence, because features such as automatic CRM completion, deal insights, AI coaching and AI-generated sales follow-ups sit there. Enterprise adds larger-company features such as SSO, SCIM and migration support. Annual billing saves around 20%.

Which features are on which Claap plan?

This is worth checking carefully before buying. Pro covers the core meeting workflow: recording, transcription, AI summaries, meeting insights and integrations. Business is where the more sales-specific functionality lives. That includes CRM auto-complete, deeper deal intelligence, coaching, AI-generated emails and the ability to query wider meeting data through Claap AI. If the reason you're looking at Claap is "I want my CRM to update itself", don't budget from the Pro price alone. You need a Business quote.

Does Claap really record without a bot joining the call?

Yes. Claap can capture meetings natively rather than sending a separate AI notetaker into the call as another visible participant. For sales teams, that can make meetings feel a little less artificial, especially during first conversations with prospects. You can still use a visible recorder if that better suits your compliance or consent process. Claap also supports uploaded audio and video, VoIP calls, screen recordings and in-person conversations. As with any recording platform, make sure your own consent and disclosure process is appropriate for the countries and customers you're dealing with.

How does Claap compare to Gong, Modjo and Fireflies?

Gong is still the heavyweight enterprise option. It has deeper analytics, a long history in revenue intelligence and pricing to match. Fireflies and similar AI notetakers are much cheaper and perfectly capable if what you mainly want is transcription and meeting summaries. Modjo is a closer European comparison because it also focuses heavily on sales conversation intelligence. Claap sits somewhere between basic notetaking and the large enterprise platforms. Its strongest argument is what it does with structured conversation data, particularly CRM enrichment and the ability to expose that data through MCP and an open API. If you want your call data to become part of a wider AI and automation stack, Claap is more interesting than a simple meeting recorder.

Is Claap secure enough for regulated industries?

Claap holds SOC 2 Type 2 certification and is GDPR compliant. It also offers data residency options, and Enterprise adds controls such as SSO and SCIM. Claap publishes security information through its Trust Center, which is useful for procurement teams carrying out due diligence. Recording rules are a separate issue. The fact that Claap can record without a visible bot doesn't remove your obligation to follow applicable consent and notification requirements. If you're operating in a regulated sector or across several jurisdictions, make your recording policy explicit.

What is Claap MCP and why does it matter?

MCP lets AI tools work directly with the structured information Claap extracts from your conversations. Instead of sales data living inside another dashboard that someone has to remember to visit, tools such as Claude, ChatGPT or lemlist can use it inside wider workflows. That could mean generating account briefs, drafting reactivation campaigns, building competitive summaries or creating follow-up material from real customer conversations. It's one of Claap's more interesting features because conversation intelligence becomes more useful when other systems can actually consume it.

What are the real downsides of Claap?

The first is processing speed. Long recordings can take a while to become fully available, and that's one of the more consistent complaints in user feedback. The second is pricing transparency. The sales features most teams are likely to care about are on the quote-based Business tier, so Pro isn't necessarily representative of your final bill. Transcription can also become less accurate with poor audio or difficult accents, while AI summaries still need checking when a detail really matters. Video editing is relatively basic too.

What does the lemlist acquisition mean for Claap?

Claap now sits within lemlist's wider sales platform. The obvious upside is access to more product and engineering resources, plus much tighter connections between conversation intelligence and outbound sales workflows. You can already see that direction in the VoIP and MCP integrations. The less predictable part is the roadmap. Acquisitions often change product priorities, packaging and positioning over time. If you're considering a large annual Claap deployment, it's worth asking the sales team how they expect Claap and lemlist to fit together over the next year.

When does my Rewardio cashback appear, and when can I withdraw it?

Claap cashback should normally appear in your Rewardio account within around 24 hours of an eligible purchase. It becomes available to withdraw after Claap confirms the payment and the standard cashback hold has passed, usually around 30 to 60 days. Cashback is paid as real money and continues on eligible subscription renewals for up to two years.

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