TL;DR: Omnisend has three plans for new accounts. Free is $0 for 250 contacts and 500 emails a month. Standard starts at $16/month and scales with your list, with email credits equal to contacts x 12. Pro starts at $59/month for unlimited emails, with SMS as a paid add-on from $0.009 a message in the US. Pay three months upfront once for a 30% starter discount on Standard or Pro, then stack 10% recurring cashback through Rewardio on top. Here is the full breakdown.
Omnisend has been around since 2014 and now powers more than 150,000 ecommerce brands. The pricing page is short. The bill behind it is not. Three plans cover almost everyone outside true enterprise: Free, Standard, and Pro. Each scales with your billable contact count, not just opted-in subscribers.
Here is the headline summary. The plan-by-plan breakdown sits below it.
| Plan | Starting price | Contacts | Emails per month | SMS (new accounts) |
|---|---|---|---|---|
| Free | $0 | 250 | 500 | Not available |
| Standard | $16/month | 500 (scales) | Contacts x 12 | Not available |
| Pro | $59/month | 2,500 (scales) | Unlimited | Add-on from $0.009/SMS |
Pricing is in USD and excludes VAT. Live tiers and the calculator are on the Omnisend pricing page.
Plan-by-plan breakdown
Free
You pay nothing. You get 250 unique contacts and 500 emails a month. Nearly every feature is on the table, except advanced reporting. No credit card, no time limit, so the plan is genuinely usable for new stores or for testing before you scale.
The catches are mild. Emails carry Omnisend branding until you upgrade. You can upload more than 250 contacts but you can only send to 250 at a time. If you have a 500-name list, build a segment of 250 and ignore the rest until you move up.
Standard
This is where most growing ecommerce stores end up. The starting price is $16/month for up to 500 contacts. Past that, the bill scales with your list.
Rough figures from Omnisend’s pricing calculator. 500 contacts is about $16/month. 1,000 contacts is about $20/month. 5,000 contacts is about $65/month. 10,000 contacts is about $132/month.
You get email credits equal to billable contacts times 12 per billing cycle. At 3,000 contacts, that is 36,000 emails. For most stores running normal cadence with a few automations, that ceiling is fine. Run high-frequency sends and heavy automations on top, and you can outgrow it faster than expected.
SMS is not available on Standard for new accounts. You can buy the Personalized Content add-on to get Pro-level product recommenders and conditional content without upgrading the whole plan.
Pro
Starts at $59/month for up to 2,500 contacts and gives you unlimited email sends. The 12-times credit cap is gone. You also get the Pro-only features. That includes conditional content, product recommenders, and deeper reporting.
For new accounts, SMS is on Pro only, with volume-based pricing rather than included credits. The US rate starts at $0.009 per message at low volume. It drops to $0.0085 once monthly SMS spend hits $50, $0.008 at $1,000, and $0.007 only at $10,000 a month. International rates vary by country. SMS credits expire after 60 days, and only credits from the last billing period roll over.
If you signed up before 4 May 2026, you sit on legacy pricing. You keep SMS credits equal to your subscription price, and your old pricing holds while you stay on Pro.
The cost that catches people out
Sticker prices don’t tell the whole story. Three things drive real bills higher than first-time buyers expect.
Billable contacts include non-subscribers. Omnisend bills on subscribers plus non-subscribers. That covers cart abandoners, customers who bought without ticking the marketing box, and contacts you imported without an opt-in date. Non-subscribers cannot receive marketing campaigns. They can receive transactional and behavioural automations, so they count toward your tier. Only unsubscribers are excluded. Your subscriber count and your billable count are different numbers, and the second is what you pay for.
Your list grows automatically. Even without imports, organic signups through forms and checkout push your contact count up. Once you cross a tier, Omnisend prompts an upgrade. You get a heads-up email, but the move is not optional if you want to keep sending to your full list.
SMS sits on top of everything. International rates run higher than the US entry rate of $0.009 per message. The first volume discount kicks in at $50 of monthly SMS spend, where the US per-message rate drops to $0.0085.
Two smaller catches. The Personalized Content add-on on Standard is priced against your contact tier, so it grows with your list. And freezing a paid plan instead of cancelling is a $50 plus VAT one-off charge.
Annual vs monthly billing and the prepay discount
Omnisend does not run a traditional annual plan. The official help centre is explicit. Monthly billing runs every 30 days from the date you first upgrade. There is no separate annual discount.
It does run a starter discount, and it is a useful one. Pay three months upfront on Standard or Pro the first time you upgrade, and Omnisend takes 30% off for those three months. The maths.
- Standard at $16/month becomes $11.20/month, or $33.60 for three months instead of $48.
- Pro at $59/month becomes $41.30/month, or $123.90 for three months instead of $177.
After month three, billing reverts to the regular monthly rate. The discount applies once per account on the first upgrade. A second period is not available later, even on a different plan.
Third-party coupon aggregators sometimes advertise an “annual plan” discount. The live Omnisend pricing page and the help centre do not. Treat the three-month prepay as the only confirmed paid discount.
The cheapest way to buy Omnisend
Order the moving parts correctly and you save twice. Once on the first three months, then every month after.
- Start on Free. Connect your store and set up the core automations.
- Pick the right paid tier. Standard for email only with a moderate list. Pro if you need SMS, unlimited sends, or AI personalisation.
- Click through to Omnisend via Rewardio to activate cashback first, then complete the upgrade.
- Take the three-month prepay so the 30% starter discount applies at checkout.
- After month three, you stay on the regular plan price with 10% cashback continuing each billing cycle.
The starter discount is a one-off on the first three months. The cashback is the recurring saving, paid every billing cycle the subscription stays active. They stack. The starter discount cuts your first payment. The cashback keeps coming every cycle after that. Never let the wording weld them into one figure. They are two different savings.
Omnisend pricing vs Klaviyo pricing
If you are weighing Omnisend against Klaviyo, the cost answer is straightforward. Omnisend is cheaper at every directly comparable tier.
Side-by-side at matching tiers.
| Contact count | Omnisend Standard | Klaviyo Email |
|---|---|---|
| 500 | $16/month | $20/month |
| 1,000 | about $20/month | $30/month |
| 5,000 | about $65/month | about $100/month |
| 10,000 | about $132/month | about $150/month |
Both platforms bill on contacts that include more than opted-in subscribers, so list hygiene matters either way. The gap widens as your list scales. At 25,000 contacts, trackers put Klaviyo at around $400/month while Omnisend climbs more gently. For a fuller side-by-side, see our Omnisend vs Klaviyo breakdown.
Klaviyo wins on enterprise integrations, predictive analytics, and Shopify reporting depth. Omnisend wins on price and on bundling email and SMS without an integration tax.
Coupons, student discounts, and free trials: what really exists
There is a lot of coupon noise around Omnisend on third-party sites. Here is the honest read.
- Free trial. There is no time-limited free trial of Standard or Pro. The Free plan is the test drive, and it doesn’t expire. Pages promising a “Standard free trial” are misleading.
- Student discount. None publicly listed by Omnisend, confirmed by multiple coupon trackers as of 2026. The official site has no education tier.
- Military and nonprofit discounts. Not publicly listed. Coupon trackers note nonprofits can sometimes negotiate via support, but nothing is published.
- Promo codes. Most public Omnisend “promo codes” do not work. The only consistent paid discount on the platform is the 30% starter offer, which applies automatically when you pick the prepay option at checkout. No code to enter.
- Seasonal deals. Black Friday and Cyber Week sometimes bring extra promotional pricing, but these are not predictable.
- Cashback through Rewardio. The most reliable ongoing saving. The starter discount works once. The cashback applies every billing cycle the subscription stays active.
How to keep the bill down once you are paying
Three small habits that meaningfully change what you pay over time.
- Clean the list. Unsubscribe contacts who haven’t opened anything in 180 days. The change applies at your next billing cycle, so do this before it bites.
- Watch the billable contact count, not the subscriber count. They are not the same. Find it in Audience under Total billable contacts.
- Pick the smallest plan you can run on. Pro pays off when you need SMS or unlimited sends. For automations and segmentation only, Standard does the job for a quarter of the price.
How the cashback works
Head to the Omnisend page on Rewardio and follow the link across before you upgrade, because a plan started straight on Omnisend’s own site leaves nothing for us to track. Set up on Free if you like, then come back through Rewardio when you are ready to move to Standard or Pro. The 10% lands in your Rewardio balance as pending while Omnisend confirms the sale, which takes a few weeks, then it is yours to withdraw as real money. It is recurring, so it repeats every billing cycle you stay subscribed, and it stacks with the 30% starter discount on the three-month prepay. Those are two separate savings, one that fires once and one that keeps coming. The cashback applies to the subscription itself, so SMS spend and add-ons sit outside it.
FAQ
How much do businesses spend on Omnisend?
It depends on list size, plan, and whether SMS is in the mix. A 500-contact store on Standard pays about $192 a year. A 5,000-contact store on Standard pays close to $780 a year. A Pro plan at 2,500 contacts is roughly $708 a year before SMS. Add SMS spend on top of any plan if you send. For wider context, G2 reviews track what real users pay across tiers.
How does Klaviyo cost compare with Omnisend cost?
Omnisend is cheaper at every directly comparable tier. At 500 contacts, $16/month versus $20. At 5,000 contacts, about $65/month versus $100. At 10,000, about $132 versus around $150. SMS sits on Pro with Omnisend. Klaviyo runs SMS on a separate add-on plan with its own credit structure.
Does Omnisend offer an annual discount?
Not in the traditional sense. The starter discount is 30% off the first three months when you pay three months upfront on Standard or Pro. It is used once on the first upgrade. After that you are on monthly billing at the regular rate.
Is there an Omnisend student discount or promo code?
No published student discount as of 2026. The only verified paid discount on the platform itself is the 30% three-month prepay. Cashback through Rewardio is the closest thing to a standing discount.
Why is my Omnisend bill higher than I expected?
Three usual reasons. Billable contacts include non-subscribers like cart abandoners. Your list grew through forms or checkout. Or you added SMS or the Personalized Content add-on on top of the plan price.
Can I cancel anytime?
Yes, self-service through Store Settings, then Pricing and usage, then Plan overview, then Cancel. You keep your paid plan until the end of the current billing cycle, then drop to Free. To pause rather than cancel, freezing the account is a $50 plus VAT one-off charge.
Which plan should I pick, Standard or Pro?
Standard if you only need email and your monthly send volume stays inside contacts times 12. Pro if you need SMS access, unlimited emails, or the AI personalisation features. The split is rarely about list size on its own. It is about whether you are sending enough emails or using SMS to justify the jump.
The bottom line
If you run a Shopify store or another major ecommerce platform, Omnisend is one of the cheapest serious options for email and SMS in one place. Free covers testing. Standard suits most growing brands. Pro pays off once SMS, unlimited sends, or AI personalisation become non-negotiable.
The cheapest way to subscribe is the 30% starter discount on a three-month prepay plus 10% recurring cashback through Rewardio on top. After the first three months, the cashback keeps coming every cycle for as long as you stay subscribed through our link. Activate Omnisend cashback through Rewardio.
Rewardio is a cashback platform. If you buy Omnisend through our links, we earn a commission and pass a share of it back to you as cashback. Either way, our aim is to give you the full picture, not a sales pitch, so we flag renewal terms, hidden extras, and cheaper routes as plainly as the headline price. All pricing is accurate at the time of writing and can change, so check the latest on Omnisend’s own site before you buy.
