TL;DR: EmailOctopus has a genuinely useful free plan for up to 2,500 subscribers and 10,000 emails a month. Pro starts at $10 per month on monthly billing, or $9 per month when billed yearly. For most small newsletters, the free plan is the cheapest honest route until you need to remove EmailOctopus branding, keep reports permanently, add more users, or send more often. Rewardio currently offers 14% recurring cashback for 12 months on eligible EmailOctopus purchases.
EmailOctopus pricing is refreshingly simple on the surface. There is a free Starter plan, a paid Pro plan that scales with your subscriber count and sending allowance, and custom pricing once your list passes 500,000 subscribers.
The important detail is that EmailOctopus cost depends on more than the headline plan name. List size, monthly sends, annual billing, duplicate contacts across lists, and automatic upgrades can all change what you actually pay.
This guide breaks down the EmailOctopus plans, the EmailOctopus free plan limits, and the cheapest sensible way to use the service.
EmailOctopus pricing at a glance
The current EmailOctopus pricing structure starts with Starter at $0 and Pro from $9 per month when billed yearly. Annual billing is advertised as 10% cheaper. Pro starts at $10 on monthly billing.
| Plan or subscriber tier | Monthly billing | Annual billing | Monthly email allowance | Best for |
|---|---|---|---|---|
| Starter | $0 | $0 | 10,000 | Small newsletters with up to 2,500 subscribers |
| Pro, 500 subscribers | $10/mo | $108/year, $9/mo equivalent | 10,000 | Small lists that need Pro features |
| Pro, 1,000 subscribers | $13.50/mo | $144/year, $12/mo equivalent | 10,000 | Small teams sending regularly |
| Pro, 2,500 subscribers | $20/mo | $216/year, $18/mo equivalent | 25,000 | Full 2,500-contact lists that need more sends |
| Pro, 5,000 subscribers | $31.50/mo | $336/year, $28/mo equivalent | 50,000 | Growing newsletters |
| Pro, 10,000 subscribers | $44.50/mo | $480/year, $40/mo equivalent | 100,000 | Established creators and small businesses |
| Pro, 20,000 subscribers | $78/mo | $840/year, $70/mo equivalent | 200,000 | Larger publishing lists |
| Pro, 50,000 subscribers | $178/mo | $1,920/year, $160/mo equivalent | 500,000 | High-volume newsletters |
| Pro, 100,000 subscribers | $345/mo | $3,720/year, $310/mo equivalent | 1,000,000 | Large audiences |
| Pro, 500,000 subscribers | $1,478/mo | $15,960/year, $1,330/mo equivalent | 5,000,000 | Very large lists |
| Custom | Quote | Quote | Custom | More than 500,000 subscribers |
The live calculator can expose intermediate bands between these larger subscriber milestones, so check the exact quote for your list size before paying.
The Pro feature set stays broadly the same as the price rises. You are mainly paying for more subscriber and sending capacity, not unlocking a completely different product each time. Pro removes EmailOctopus branding, keeps reports indefinitely, allows unlimited landing pages and forms, and supports unlimited users.
Which EmailOctopus plan is the best value?
For a new newsletter, the Starter plan is the obvious first stop. The EmailOctopus free plan details are unusually practical: 2,500 subscribers, 10,000 emails per month, one landing page, one form, one user, and 30 days of report history.
You can also use automations, though Starter limits you to three automations with up to five steps each.
The free plan becomes less attractive once your list is full and you send weekly. A 2,500-person list receiving four full-list campaigns uses all 10,000 monthly sends. That EmailOctopus free plan email limit leaves no room for a resend, automated welcome email, or extra campaign.
Pro makes sense when branding, collaboration, reporting history, or send volume starts getting in the way. The paid plan also gives full control over email design, unlimited landing pages and forms, unlimited users, and permanent access to reports.
There is one oddity worth understanding. Starter lets you store 2,500 subscribers for free, while the cheapest Pro tier covers only 500 subscribers. That smaller Pro tier exists for people who have a small list but already need paid features.
EmailOctopus monthly vs annual pricing
EmailOctopus offers monthly and yearly billing. The yearly option is advertised as saving 10%, and you pay for all 12 months upfront.
At 500 subscribers, monthly billing costs $10, while annual billing works out to $9 per month. At 10,000 subscribers, the rates are $44.50 monthly or $480 for the year, which is $40 per month on an annual basis.
At 100,000 subscribers, it is $345 monthly or $3,720 yearly, equivalent to $310 per month.
Annual billing is the cheaper route if your list is stable or growing. It is less attractive if your subscriber count could fall sharply.
EmailOctopus can move an annual customer up to a higher tier immediately if usage grows, but you cannot downgrade to a cheaper annual tier midway through the year.
Monthly billing costs more, but it gives you more flexibility. If your audience is seasonal or you are cleaning an oversized list, that flexibility can be worth more than the annual saving.
The catches to watch with EmailOctopus pricing
The biggest catch is automatic upgrading. EmailOctopus prices paid accounts according to subscribed contacts and sending limits.
If your subscriber count exceeds your current tier, the service can move you to the next tier automatically and charge the difference. On an annual plan, that extra cost is prorated for the remaining term.
Duplicate subscribers can also inflate the bill. EmailOctopus treats each list independently. If the same person appears as a subscribed contact on two lists, that person can count twice toward your pricing.
Keeping one main list and using tags or fields for segmentation can prevent needless duplication.
The sending allowance matters too. Paid hosted EmailOctopus tiers generally include around ten emails per subscriber each month.
If you need more sending capacity, you may need to move to a higher quota even if your subscriber count itself has not changed.
Taxes are another possible extra. EmailOctopus displays prices before applicable VAT in cases where tax rules require it. Your final amount may therefore vary by location and account type.
These catches do not make the pricing bad. They do mean that the headline EmailOctopus pricing 2026 figure is only useful if you understand how the platform counts subscribers and handles growth.
Does EmailOctopus have a free trial?
No. EmailOctopus does not offer a timed free trial. It points new users to the free Starter plan instead.
That is better than a short trial for many buyers because there is no countdown and no card requirement. You can use Starter for as long as you stay within its limits.
The trade-offs are branding, 30-day report history, one user, one landing page, one form, and the lower monthly sending allowance.
The EmailOctopus free plan is therefore a real working tier rather than a demo. It is especially useful for creators, clubs, nonprofits, and small businesses that send a few campaigns each month.
How to pay less for EmailOctopus
The cheapest route starts with not paying too early. If 2,500 subscribers and 10,000 monthly sends are enough, stay on Starter until a Pro-only feature genuinely matters.
Once you need Pro, annual billing cuts the published cost by about 10%.
Registered charities and nonprofits can also qualify for a 20% lifetime discount. EmailOctopus separately offers account credits for eligible reviews and referrals, but those are merchant promotions with their own rules rather than permanent public coupon codes.
Rewardio provides another saving route. The current EmailOctopus cashback page lists 14% recurring cashback for 12 months.
That means the cashback should be described as an effective 14% off during the eligible cashback period, not converted into a dollar saving or a post-cashback subscription price.
There is no reason to jump to a larger subscriber tier early. Clean out inactive contacts, keep duplicate subscribers from being counted across multiple lists, and size your plan around your real sending volume.
How EmailOctopus cashback through Rewardio works
Rewardio earns a commission when you sign up to EmailOctopus through its tracked merchant link, then passes part of that commission back to you as cashback.
The current rate is 14% recurring for 12 months.
That cashback page is not a full scored review of EmailOctopus. It is the merchant page used to show and activate the available cashback.
If you want the broader product assessment, read our EmailOctopus review.
Keep the cashback separate from EmailOctopus’s own advertised prices. EmailOctopus charges the merchant price. Rewardio tracks the qualifying purchase and returns the applicable percentage later under its cashback terms.
Is EmailOctopus worth the money?
EmailOctopus is easiest to justify when you mainly need newsletters, forms, landing pages, basic automation, segmentation, and reporting without paying for a broader CRM or multichannel marketing suite.
The value weakens if you need deep ecommerce automation, sophisticated customer journeys, SMS, or advanced revenue attribution. In that case, a more expensive platform may still make sense because you are paying for capabilities EmailOctopus does not try to provide.
For straightforward email marketing, the free plan and single paid feature tier make costs easier to understand than products that split important tools across several paid editions.
If you are comparing other options, our guide to EmailOctopus alternatives covers the stronger competitors and where they differ.
FAQ
What is EmailOctopus?
EmailOctopus is an email marketing platform for creating and sending campaigns, managing subscribers, building forms and landing pages, running automations, and tracking campaign results.
It focuses on email rather than bundling a large CRM, SMS platform, or wider marketing suite.
How do I cancel an EmailOctopus subscription?
You can cancel Pro from the Billing section of your EmailOctopus account by selecting the option to cancel the Pro plan.
When the paid term ends, the account returns to Starter restrictions. If you have more than 2,500 contacts, you may need to reduce the list or upgrade again before sending campaigns.
How much is EmailOctopus?
EmailOctopus cost starts at $0 on Starter.
Pro starts at $10 per month on monthly billing or $9 per month when billed yearly. Pricing then scales with subscriber count and send allowance, reaching four figures per month for very large lists.
Lists above 500,000 subscribers require a custom quote.
Does EmailOctopus have a free trial?
No. EmailOctopus uses its free Starter plan instead of a timed trial.
You can keep the plan without a credit card or time limit as long as you remain within the free plan limits.
Is there an EmailOctopus discount?
Yes. Annual billing is advertised as 10% cheaper than monthly billing, and eligible nonprofits can receive a 20% lifetime discount.
Rewardio also currently lists 14% recurring cashback for 12 months. Check each offer’s current terms before paying.
Verdict
EmailOctopus pricing works best when you match the tier to your real list size instead of buying headroom you do not need.
Start free if the limits fit. Move to Pro when branding, reporting history, collaboration, or send volume becomes the problem.
Annual billing is cheaper for stable lists, while monthly billing gives you more room to scale down.
For the current cashback offer, visit the EmailOctopus cashback page on Rewardio.
Rewardio earns a commission when you sign up to EmailOctopus through our links, and we pass a share of that back to you as cashback. That is how the site stays free to use. Either way, the plans and prices above are laid out as they stand, not bent to push the sale. We would rather earn your trust than a single click. Pricing changes often, so every figure here is accurate at time of writing, check before you buy.
