TL;DR: ActiveCampaign pricing starts at $15 a month for the Starter plan at 1,000 contacts on annual billing, or $19 billed monthly. Most small teams end up on Plus at $49 a month or Pro at $79 a month on annual billing at that same contact level. There is no free plan. You get a 14-day trial with no card and a 30-day money-back guarantee on your first subscription. Sign up through Rewardio for an effective 17% off, paid back as recurring cashback every billing cycle you stay subscribed. No code needed. Last updated: August 2026. Prices are per month, in USD, at the 1,000-contact tier.
If you searched ActiveCampaign pricing, you want two things: the real number, and the cheapest honest way to get to it. Here is both, without the sales gloss.
ActiveCampaign sells four Email plans: Starter, Plus, Pro, and Enterprise. Your bill is set by two dials, not one. The plan tier decides which features you can touch. Your contact count decides what that tier costs. Miss the second dial and your budget will be wrong by a wide margin.
One note on sourcing before the numbers. The ActiveCampaign pricing official page runs its plan cards through a live calculator, so the figures shift as you drag the contact slider. Every price below reflects that calculator at the 1,000-contact entry tier as of August 2026. Feature gates, seat counts, send limits, trial terms, and refund terms come straight from ActiveCampaign’s own pages and help centre. Check the slider for your own contact count before you buy.
ActiveCampaign pricing 2026: every plan compared
| Feature | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| Monthly | $19/mo | $59/mo | $99/mo | $179/mo |
| Annual (per month) | $15/mo | $49/mo | $79/mo | $145/mo |
| Best for | Solo senders running newsletters and one simple sequence | Small teams that need landing pages and add-on access | Automation-led marketers and revenue teams | Larger teams needing SSO, HIPAA and governance |
| Key inclusions | 1 user, 10x send limit, 5 actions per automation, limited segmentation | 1 user, 10x send limit, unlimited automation actions, landing pages, add-on access | 3 users, 12x send limit, advanced segmentation, predictive sending, conditional content, attribution | 5 users, 15x send limit, premium segmentation, SSO, HIPAA, custom reporting included, dedicated account team |
| Cashback via Rewardio | 17% | 17% | 17% | 17% |
All four prices above sit at 1,000 contacts. That is the smallest tier ActiveCampaign sells, and almost nobody stays there.
What happens to the price as your list grows
This is the table most reviews skip. Contact bands step up at 2,500, 5,000, 10,000, 25,000, and 50,000. Crossing a band re-prices the whole plan, not just the extra contacts. Figures below are annual billing, shown per month.
| Contacts | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| 1,000 | $15 | $49 | $79 | $145 |
| 2,500 | $39 | $95 | $149 | $255 |
| 5,000 | $79 | $145 | $205 | $375 |
| 10,000 | $149 | $189 | $375 | $589 |
| 25,000 | $319 | $389 | $629 | $879 |
| 50,000 | Not offered | $609 | $969 | $1,169 |
Look at what happens to Starter. It costs a fifth of Pro at 1,000 contacts. At 10,000 contacts, it costs $149 while Plus costs $189, a gap of $40. Starter also stops at 25,000 contacts, so heavy senders have to move regardless.
Which plan is actually right for you
Starter is a real plan with one serious ceiling. Automations cap at five actions each. A welcome flow with a wait, a tag, a split, and two emails already hits that wall. Landing pages are absent too. Buy Starter only if you send broadcasts and nothing more.
Plus is where ActiveCampaign starts behaving like ActiveCampaign. Automation actions go unlimited, landing pages arrive, and you can finally buy add-ons. The sting is the seat count. Plus still includes one user, so a two-person team is already short.
Pro is the tier most serious teams should price first. Three seats, a 12x send multiplier, advanced segmentation, predictive sending, conditional content, and attribution tracking. Those last three are the features that separate this platform from a cheap newsletter tool. If you are paying Plus money while needing any of them, you are on the wrong plan.
Enterprise earns its price on governance, not features. SSO, HIPAA support, premium CRM integrations, and included custom reporting. Skip it unless you need one of those four things by name. Pro plus a custom-reports add-on often lands cheaper.
On ActiveCampaign pricing for small businesses, the honest read is this. Under 2,500 contacts with simple sends, Starter does the job. Anything with branching logic, Plus. Anything where a marketer owns the tool full time, Pro. Do not buy Enterprise because it sounds safer.
Monthly versus annual billing
Annual billing runs roughly 20% below monthly at the entry tier. In cash terms, Starter drops $4 a month, Plus $10, Pro $20, and Enterprise $34. Over a year, Pro saves $240, and Enterprise saves $408.
The catch is the commitment. You pay for twelve months up front, and you lock your contact tier assumptions in with it. Annual makes sense once you know the tool fits your workflow. If you are still testing whether the automation builder matches how your marketing actually runs, take a month or two on monthly first and switch after.
The catches to watch
You now pay for contacts who left
Accounts opened on or after 3 November 2025 count every contact toward the limit. Unsubscribed, unconfirmed and bounced addresses all count. Older accounts still count active contacts only. Most rivals do not bill this way. A messy import of five-year-old unsubscribes can push you into a higher band on day one, so clean the list before you pick a tier.
Send overages are metered
Each plan caps monthly sends at a multiple of your contact limit. Starter and Plus allow 10x, Pro 12x, Enterprise 15x. Go past it, and ActiveCampaign charges $0.005 per extra email. Hit 3x your monthly limit and sending stops until the next cycle.
Add-ons carry no public price
SMS, enhanced CRM pipelines, sales engagement, custom reports, and AI Activities all sit outside the base plan. ActiveCampaign publishes none of those prices on its pricing page. Third-party trackers put the CRM pipelines add-on near $49 a month and sales engagement near $85, with custom reporting well over $100. Treat those as directional and get the exact figure from sales in writing.
ActiveCampaign SMS pricing is a credit model
SMS needs the add-on, and the add-on needs Plus or higher. Starter cannot send SMS at all. You buy credits, and credits do not roll over. Trackers put the smallest bundle around $16.83 a month for 1,000 credits. Credit cost per message varies by destination, so a US text burns one credit while a UK text burns several. Budget roughly two to four cents per message and confirm your own country rate before you plan a campaign.
Seats run out fast
Starter and Plus include one user. Pro includes three. Enterprise includes five. ActiveCampaign does not publish the cost of extra seats, so a ten-person team cannot work out its bill from the pricing page. Ask sales for the seat delta rather than guessing.
Free trial, free plan and the money-back guarantee
ActiveCampaign has no free plan. There is a 14-day free trial with no credit card, and it opens up Pro-level features so you can test the parts that matter.
There is also a 30-day money-back guarantee, and it has real conditions worth knowing. It applies to your first-ever paid subscription only. Former paid subscribers do not qualify, including anyone who subscribed through a third party. SMS credits and WhatsApp credits are excluded from any refund. You also have to cancel within 30 days and then raise a support ticket that names the guarantee. Cancelling alone does not trigger a refund.
How to pay less for ActiveCampaign
- Clean your list first. New accounts pay for dead contacts. Purging bounces and stale unsubscribes before signup can save you a whole contact band.
- Buy the plan you will use. Starter looks cheap until the five-action cap forces an upgrade in week two. Paying twice costs more than paying right.
- Take annual billing. The clearest ActiveCampaign pricing discount the merchant offers is roughly 20% off for paying yearly, and there is no setup fee stacked on top.
- Map your send volume. Check your real monthly sends against your 10x, 12x, or 15x multiplier so a big campaign does not trip the overage meter.
- Price Pro against Enterprise properly. Unless you need SSO, HIPAA, or premium CRM integrations, Pro plus an add-on usually beats Enterprise.
- Ask about the non-profit rate. Registered non-profits have long been offered a further reduction on proof of status. It is not listed publicly, so raise it with sales.
- Sign up through Rewardio for an effective 17% off, on top of the annual saving.
If you came here hunting an ActiveCampaign pricing coupon, save yourself the tab-hopping. There is no reliable public code for this merchant, and the ones floating around expired long ago. The cashback route is the dependable version.
How the cashback works
Rewardio earns a commission when you sign up to ActiveCampaign through our link. We pass a share of it back to you as cashback. No code needed, and nothing changes about the price you pay ActiveCampaign.
The rate here is 17%, and it recurs. That matters more on this merchant than most. ActiveCampaign bills monthly or annually for as long as you stay, and the bill climbs as your list grows. The effective 17% off applies to every renewal you stay subscribed for, not just the first one, and it scales with the plan as you move up the tiers. A one-off code cannot do that.
Tracking usually confirms within 30 to 60 days, once the subscription clears the refund window. After that, it keeps confirming month after month. Activate ActiveCampaign cashback on Rewardio before you sign up, since the click has to happen first for the tracking to work.
Is ActiveCampaign worth the money?
It is worth it if you will use the automation. The visual builder, the segmentation depth and the attribution tracking are genuinely best in class at this price point, and nothing cheaper matches them. Teams that build branching, behaviour-triggered journeys get real value from Pro.
It is poor value if you send a weekly newsletter. You would pay for automation depth you never touch, with no free tier to fall back on. Brevo, Mailchimp and Kit all serve that job for less. Our full ActiveCampaign alternatives comparison runs the head-to-head against these obvious rivals.
ActiveCampaign pricing FAQ
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform with a built-in CRM, used by around 180,000 businesses. It handles email, SMS, and WhatsApp campaigns, and triggers them based on what your contacts actually do.
How do I cancel my ActiveCampaign subscription?
You cancel from inside your account settings, following the steps in ActiveCampaign’s help centre. Cancelling stops future billing. It does not refund you on its own. If you are inside the 30-day guarantee window on a first subscription, cancel first, then raise a support ticket naming the guarantee.
How much is ActiveCampaign per month?
$15 a month for Starter at 1,000 contacts on annual billing, or $19 billed monthly. Plus is $49 annual and $59 monthly. Pro is $79 annual and $99 monthly. Enterprise is $145 annual and $179 monthly. All four rise as your contact count grows.
Does ActiveCampaign have a free trial?
Yes. Fourteen days, no credit card, with Pro-level features unlocked. Use it properly. Import a real list segment and build one genuine automation, because the builder is the whole reason to choose this platform.
Is there an ActiveCampaign discount?
Two worth having. Annual billing takes roughly 20% off the monthly rate. Rewardio gives you an effective 17% off as recurring cashback, and the two stack. There is no reliable public promo code beyond that.
Verdict
ActiveCampaign is cheap to start and expensive to grow into. The $15 headline is real, but it describes the smallest plan at the smallest list size, and most buyers land on Plus or Pro within months. Price the tier you will actually use, clean your list before you sign up, and take annual billing if you are committing. For more info on features, user reviews, and to activate cashback, read our ActiveCampaign review.
Rewardio earns a commission when you sign up to ActiveCampaign through our links, and we pass a share of that back to you as cashback. That is how the site stays free to use. Either way, the plans and prices above are laid out as they stand, not bent to push the sale. We would rather earn your trust than a single click. Pricing changes often, so every figure here is accurate at the time of writing; check before you buy.
